What Makes Us Special?

WHEN SHOPPING FOR CUSTOM DIAMOND JEWELRY,
IS QUALITY OR VALUE MORE IMPORTANT?
AT PIETER ANDRIES, CREATORS OF FINE JEWELRY, YOU GET BOTH.

A familiar business adage is, “Everyone wants price, speed and quality; pick two because you can’t have all three.” For example, customers expect steep prices to get top quality at breakneck speed. For top quality at low prices, they expect long waits. And if they want delivery fast and cheap, they expect to compromise quality.

Pieter Andries, Creators of Fine Jewelry, does not subscribe to this theory. The Southlake jeweler has become a leading provider of diamond engagement rings, gold wedding bands and unique custom jewelry design by consistently providing all three of these business attributes. Simply put, Pieter Andries realizes successful companies must deliver on all three fronts to win and keep customers.

“When people hear the phrase ‘custom jewelry design’ or ‘fine jewelers,’ they automatically think we are more expensive, which is not true. The difference is the service and expertise we offer,” explains Pieter Andries, certified gemologist and founder of the Southlake-based fine jewelry store. “We believe customers should not have to sacrifice high quality for the sake of cost.”

The chart below best illustrates the unique combination of quality, value and service customers can expect to receive at Pieter Andries, Creators of Fine Jewelry, versus other jewelry stores:

	PIETER ANDRIES	OTHER JEWELRY STORES
DESIGN	ONE-OF-A-KIND	MASS PRODUCED
PROCESS	ARTICULATE IDEA INTO REAL PIECE OF JEWELRY	MUST CHOOSE FROM STANDARD SELECTION
EXPERIENCE	40+ YEARS & CERTIFIED GEM APPRAISER	NONE OR LITTLE
ATTENTION TO DETAIL	ON-SITE WORKSHOP WITH SKILLED CRAFTSMEN	DEPEND ON OUTSIDE VENDORS
WOW FACTOR	HIGH	LOW
QUALITY OF DIAMONDS & GEMS	HAND SELECTED FOR MAXIMUM BEAUTY	BOUGHT IN BULK TO SATISFY BOTTOM LINE
CUSTOMER SERVICE	PROFESSIONALS WITH A PASSION FOR ONLY THE BEST SERVICE	LACK CREDENTIALS AND ENTHUSIASM

According to Pieter Andries, another common misconception is that custom jewelry design is a lengthy and costly process.

“Because we have an on-site workshop with skilled craftsmen at our Southlake fine jewelry showroom, custom jewelry pieces can be designed, crafted and delivered much faster and more cost-effectively,” Andries says. “We pride ourselves on offering high quality gems at a fair price, but most importantly, giving customers something that can’t be found elsewhere.”