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Pieter Andries, Creators of Fine Jewelry, Uses New Diamond Technology

Custom jeweler offers new tool to select stones and demonstrate quality

SOUTHLAKE, TX – August 27, 2010 – Pieter Andries, Creators of Fine Jewelry, can now help customers find the truly perfect diamond with the Angular Spectrum Evaluation Tool (ASET), the newest technology in diamond cut evaluation.

Available exclusively to members of the American Gem Society, an elite group of jewelers who maintain the highest professional standards in the industry, the ASET allows users to quickly determine a diamond’s light performance, which is a product of the quality of the cut. It is a proven indication of a diamond’s brilliance, fire, and scintillation.

According to Pieter Andries, a certified gemologist and president of the Southlake-based custom jewelry store, he and his staff will use this technology to select stones for inventory and to educate clients about the importance of cut in relation to beauty and value.

“The use of the ASET in diamond presentations allows our clients to clearly see the light performance of a diamond, which not only determines the beauty of the diamond, but can also determine up to 50 percent of its value,” Andries explained. “For example, two diamonds may have exact same weight, color, and clarity, but if one is cut to maintain weight and one is cut to ensure a high light performance score, the latter will be more valuable because it is a more desirable stone.”

Pieter Andries, Creators of Fine Jewelry, specializes in high performing diamonds because they are scientifically proven to give off more brilliance than those that have a low light performance. At Pieter Andries, clients can compare the difference between high and low performing diamonds and decide for themselves which they prefer. The large selection of loose diamonds gives clients the opportunity to find the perfect diamond within their own personal criteria, such as cut or price.

“We are truly the real world of diamonds and jewels,” said Andries.

About Pieter Andries, Creators of Fine Jewelry

Whether it is a redesign or a dream about to become a reality, the creative design expertise that Pieter Andries has cultivated over 40 years, as a Master Goldsmith and American Gem Society Certified Gemologist, is reflected in each of his creations. Skilled professional craftsmen work under the direction of Pieter Andries utilizing state-of-the-art equipment and design technology to create a masterpiece of perfection and beauty. Offering the largest selection of rare, conflict-free diamonds in North Texas, Pieter Andries guarantees customer satisfaction of every piece of jewelry he creates. At Pieter Andries, it’s all about YOU! For additional information, call (800) 233-3459 or go to www.pieterandries.com.

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